Finally, manufacturers are starting to realize that girls ride ATV's and dirt bikes too. How do we know? In past years, ATV's and dirt bikes were made in 4 basic colors; Blue, Green, Yellow and Red. If you were a girl you had to choose red or yellow as the "Girl Color". What was the fun in that? Being able to personalize your off-road product is what makes you an individual and we didn't think girls should have to settle for red or yellow any longer.
Three years ago we asked our manufacturers in China to make pink plastics so that we could target female riders. They basically looked at us like we were crazy, but each year we continued to champion the fight for girl themed products. We wanted PINK, pink dirt bikes, pink ATV's, pink helmets and pink riding gear.
Six months ago, girl themed atvs and dirt bikes made their way to the USA. Extreme Motor Sales can now offer ATV's and Dirt Bikes in pink, purple and pink camouflage. The sizes range from a small 50cc -110cc for girls and 150cc-250cc for women with matching pink helmets and pink gear to keep them safe and stylish.
In a 2006 national survey 37% of new ATV and dirt bike sales are to the female demographic, roughly 350,000 units. Female ATV and dirt bike ownership is on the rise with new colors and design options to entice the young and old riders alike. We can happily say that the Female demographic is no longer being ignored.
In a recent survey done by the National Highway Traffic Safety Administration in 1999 which shows that 80% of American women over the age of 65 operate one motorized vehicle or the other. Quite a surprising stat!
So ride on Girls & Women.
Riding isn't just for boys anymore!
http://www.extrememotorsales.com/
Source: www.articletrader.com